Donor Acquisition Is Expensive. Why Not Reconnect Instead?
Reactivating past members and supporters is one of the most overlooked growth strategies in the nonprofit world.
on
Aug 7, 2025
Finding new supporters costs time, money, and effort. But what about the people who already know you?
Reactivating past members and supporters is one of the most overlooked growth strategies in the nonprofit world. It’s also one of the most effective.
Why Reconnection Works
These individuals are already familiar with your mission
They’ve given time, attention, or money before
They often just need a reason to return
But many nonprofits don’t follow up — not because they don’t care, but because they’re overwhelmed.
Let Vitalcy Handle It
Our platform segments your existing base and automatically:
Sends timely, relevant touchpoints
Re-engages with personalized content
Tracks reactivation and response trends
No extra hours. No added staff. Just results.
Find out how Vitalcy reactivates former members automatically.




