Every summer, camp creates something special.

The cabins. The traditions. The counselors who felt like older siblings. The friends who felt like family.

But once the season ends, the connection often fades. Not because people forget, but because staying in touch requires more time and resources than most camp teams have.

Many camps know their alumni network holds incredible value. Former campers and families are some of the most loyal, mission-driven supporters a camp could ask for. But engaging them takes more than a reunion every few years or the occasional email newsletter.

That’s where Vitalcy comes in.

The Challenge:

A long-standing camp in the Northeast had thousands of past campers and families in their database. But with a small team focused on running programs and raising funds, alumni engagement always fell to the bottom of the list.

The camp director put it plainly:

“We know they care. We just don’t have the time to reach out.”

The Vitalcy Solution:

With Vitalcy, the camp was able to reconnect with former campers and families using smart, automated outreach. Our platform took care of the follow-up, story collection, and conversation starters, while the staff stayed focused on their core responsibilities.

Vitalcy helped them gather powerful memories, reintroduce the camp to past supporters, and make it easy for people to raise their hand to get involved again. Some offered to volunteer. Others made small gifts. A few shared stories that captured the heart of what the camp really meant to them.

Why It Worked:

Vitalcy is not just another CRM or email tool. It’s a purpose-built platform designed to help mission-driven organizations stay connected to the people who helped shape their story.

For summer camps, that means building relationships that last well beyond the final campfire.

The magic of camp doesn’t need to fade.

With Vitalcy, it can grow stronger over time.