When a member leaves your organization — whether it’s a camper, a student, or a program participant — what happens next?

For too many nonprofits, the answer is: nothing. That person, once deeply connected to your mission, fades into the background. No follow-up. No engagement. No continued relationship.

This isn’t just a missed opportunity — it’s an expensive one.

According to recent data:

1. Donor retention fell by 2.4% in 2024.

2. New donor participation dropped 18%.

3. Total donor numbers declined 4.5% year over year.

These trends aren’t isolated. They point to a systemic challenge: nonprofits lack the time, tools, and technology to maintain relationships at scale.

That’s where alumni engagement becomes mission-critical. Your former members are your most valuable untapped asset. They’re already connected. Already invested. All they need is a nudge — and a reason — to stay involved.

At Vitalcy, we help nonprofits automate personalized alumni engagement using AI — not to replace your team, but to give them superpowers. The result? Higher reactivation rates, stronger donor pipelines, and a community that lasts far beyond membership.

Curious what a re-engagement strategy could look like for your organization? Schedule a free demo with our team.