The Real Reason Your Past Supporters Don’t Donate Again
Most lapsed donors and former members don’t consciously opt out — they just fall out of the loop.
on
Aug 7, 2025
It’s not that they’ve moved on. It’s that they haven’t heard from you.
Most lapsed donors and former members don’t consciously opt out — they just fall out of the loop. And without a structured follow-up system, they stay there.
What’s Getting in the Way
No centralized contact process
One-size-fits-all messaging
No time to craft segmented outreach
Vitalcy fills the gap, automatically:
Personalized follow-ups based on past engagement
Story-led emails that rebuild the connection
Tracking tools to monitor who’s warming back up
Reconnect with Vitalcy. No bandwidth required.
