Most nonprofits don’t have the tools or time to track how engaged their former members truly are.

This lack of visibility leads to missed opportunities: donations that never happen, relationships that quietly fade, and stories that never get told. But the real issue isn’t just that engagement is low — it’s that most organizations don’t even know where engagement stands.

The Data Gap

Traditional CRMs weren’t built to follow relationships after a membership ends. You might have a record of a name and a date, but what about:

1. When they last interacted with your organization?

2. Whether they opened your latest update?

3. If they’ve shared your story with others?

That’s the kind of information that matters. And without it, your team is working in the dark.

Why It Matters

You can’t improve what you can’t measure. Engagement isn’t just a warm-and-fuzzy metric; it’s a leading indicator of donation potential, event attendance, and long-term loyalty.

And yet most nonprofits are stuck relying on gut feelings and incomplete lists.

The Right Tools Change Everything

Vitalcy was designed with these realities in mind. It gives your team clear insight into:

1. Who’s engaging and how often

2. What content drives connection

3. Where you’re gaining (or losing) traction

All without requiring hours of manual tracking or complicated data entry.

The Best Part? You Don’t Have to Do More.

Our system runs quietly in the background, collecting insights and surfacing what matters. No extra staff. No daily dashboards to review. Just real-time visibility into how your community is responding and where to focus.

See how Vitalcy gives you the data without the manual effort.